OUR WORK
NHR Group
The Case Study
About NHR Group
Brand Refresh | Website Build | Digital Marketing
INDUSTRY: Commercial Vehicle Rentals
NHR Group is a leading provider of commercial vehicle solutions across New Zealand. As North Harbour Rentals rebranded and expanded nationally, they partnered with us to unify their brand, launch new branches, and optimise digital channels to drive growth.
CLIENT: NHR GROUP
National, New Zealand
PROJECT
Branding & Positioning
Website Development
Performance Marketing
Digital Advertising & Social Media
The Challenge
NHR had a strong history as North Harbour Rentals, but their
identity and digital channels weren’t aligned with their ambitions. Launching a new brand and expanding nationally posed multiple challenges for NHR Group.
They needed:
A unified brand that could scale nationwide while respecting their roots.
A website capable of handling increased online transactions.
Digital insights and reporting tools to help guide smarter investment.
Campaigns to support new branch launches and local lead generation.
Our Approach
We stepped back and started from first principles, building a strategy to address both brand and digital needs.
REBRAND & POSITIONING
A full brand refresh including new logo, tagline, colour palette, signage, uniforms, and collateral - all designed to unify NHR’s presence while celebrating their Kiwi-owned heritage.
WEBSITE & DIGITAL FOUNDATIONS
Built a new website and connected Google Analytics, Ads, Search Console, and Business tools. Created a live reporting dashboard to give the NHR team real-time insights.
BRAND LAUNCH SUPPORT
Managed media, PR, signage, and campaign activations for new South Auckland and Pukekohe branches.
PERFORMANCE MARKETING
Relaunched Google Ads and Meta Ads with clear ROI tracking, retargeting campaigns, and geotargeted ads to capture local audiences.
The Results
Connected e-commerce to ads, tracking conversions with $350 value attribution.
Boosted website traffic and online engagement.
Delivered successful branch launches across multiple regions.
Built a consistent, recognisable brand supporting national expansion.
Achieved ROI of $1:$15+ per month on Google Ads.
What this means for your business
With the right brand and digital foundations, your business can reach the right customers at the right time. NHR’s results show how purpose-driven brand and marketing strategies:
Scale your brand consistently across regions while retaining your identity.
Drive targeted traffic and local leads through optimised campaigns.
Build long-term visibility and trust with your audience.
Ready to see results like this?
Let’s talk about how we can help your business grow.
Related Work
LifeCare
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LifeCare’s website relaunch didn’t just protect rankings - it unlocked over 50% real growth.
Advance Build
SEO | Google Ads | Meta Ads
A performance-led digital strategy drove over 80% traffic growth and higher-quality leads.
Duke Of Marlborough
Website Design & Development
Built to captivate. Built to immerse. Built to honour the legacy and elevate the digital experience.
Getting Started
Colab Marketing began with a simple goal: help businesses grow and connect with their customers.
Our team combines trusted experience with fresh energy, creating a place where smart ideas spark real change. If you want a marketing partner who’s invested in your results, we’d love to talk about where you’re heading.
