OUR WORK
LifeCare
The Case Study
About LifeCare
Strategy | SEO | Technical Set-Up
INDUSTRY: Healthcare & First Aid Training
LifeCare is a leading provider of health monitoring services and accredited first aid training across New Zealand. After launching a new website in May 2024, they partnered with us to ensure a smooth SEO migration, strengthen search visibility, and drive growth for key services.
CLIENT: LifeCare
National, New Zealand
PROJECT
SEO Strategy & Migration
Technical SEO Set-Up
Authority & Visibility Building
The Challenge
LifeCare’s new website launch created an opportunity but also a risk.
They needed to:
Maintain search visibility during a critical site migration.
Improve authority and rankings for core services, including First Aid Courses and Health Monitoring.
Build a foundation for long-term organic growth with a structured SEO strategy.
Our Approach
We implemented a structured, phased SEO plan that addressed both technical and strategic priorities.
SEO MIGRATION & TECHNICAL SET-UP
Planned and executed a seamless site migration with no ranking loss. Optimised site structure, URL mapping, and indexing to protect existing search equity.
ON-PAGE OPTIMISATION
Enhanced page content, meta data, and internal linking to strengthen relevance for LifeCare’s priority services.
AUTHORITY BUILDING
Implemented a strategic backlink and content approach to grow domain authority and increase trust with search engines.
PHASED STRATEGY & MONITORING
Ongoing tracking of organic traffic, keyword rankings, and authority metrics, allowing for rapid adjustments to maximise results.
The Results
Authority Score increased from under 20 to 32
Organic Traffic grew 50% year-on-year
Strong ranking improvements for core service terms
Seamless site migration with no loss in search visibility
Stronger authority, more traffic, zero ranking loss.
What this means for your business
With the right SEO foundation, your website gets found by the customers who are ready to act. LifeCare’s results show how purpose-driven SEO:
Retains and grows visibility during transitions
Increases high-quality traffic
Builds long-term search authority
Ready to see results like this?
Let’s talk about how we can help your business grow.
Related Work
LifeCare
Strategy | SEO | Google Ad Managment
LifeCare’s website relaunch didn’t just protect rankings - it unlocked over 50% real growth.
Advance Build
SEO | Google Ads | Meta Ads
A performance-led digital strategy drove over 80% traffic growth and higher-quality leads.
Duke of Marlborough
Website Design & Development
Built to captivate. Built to immerse. Built to honour the legacy and elevate the digital experience.
Getting Started
Colab Marketing began with a simple goal: help businesses grow and connect with their customers.
Our team combines trusted experience with fresh energy, creating a place where smart ideas spark real change. If you want a marketing partner who’s invested in your results, we’d love to talk about where you’re heading.
