OUR WORK
Advance Build
The Case Study
About Advance Build
Performance Marketing | SEO | Google Ads | Social Advertising
INDUSTRY: Residential & Commercial Building
Advance Build is a New Zealand residential building company delivering high-quality homes across regional growth areas. In April 2023, they partnered with Colab to drive consistent digital growth through a combined SEO and paid performance marketing strategy - focused on visibility, qualified leads, and long-term momentum.
CLIENT: Advance Build
Regional, New Zealand
PROJECT
Performance Marketing Strategy
SEO & Website Growth
Google Ads Lead Generation
Social Media Advertising
Ongoing Website Support
The Challenge
Advance Build needed to strengthen their digital presence in competitive regional markets while generating a reliable pipeline of qualified enquiries.
Key objectives included:
Increasing organic visibility in priority growth regions
Driving consistent, high-quality leads through paid search
Building brand awareness and demand through social advertising
Supporting ongoing website updates, landing pages, and feature enhancements
Our Approach
We implemented a phased performance marketing strategy across organic and paid channels, aligned to Advance Build’s growth regions and business goals.
SEO & ORGANIC GROWTH
We implemented a phased performance marketing strategy across organic and paid channels, aligned to Advance Build’s growth regions and business goals.
GOOGLE ADS PERFORMANCE
Launched and optimised Google Ads campaigns to capture high-intent search traffic, delivering strong lead volumes and inbound calls across targeted regions.
SOCIAL MEDIA ADVERTISING
Introduced social advertising to expand top-of-funnel visibility, support brand awareness, and complement search-driven lead generation.
ONGOING WEBSITE SUPPORT
Provided website hosting, regular updates, new landing pages, and feature enhancements to support campaign performance and user experience.
The Results
Organic traffic increased from 2,584 to 3,453 (July YoY)
82.43% increase in sessions (90-day YoY growth)
53.71% increase in leads from organic search
SEMrush Domain Authority grew from 18 to 23
1,800+ leads and 170+ calls generated from Google Ads
Social Ads successfully launched to expand reach and enquiry funnel
Sustained growth in traffic, authority, and high-intent leads.
What this means for your business
Effective performance marketing goes beyond clicks. Advance Build’s results show how a well-executed digital strategy:
Increases visibility where it matters most
Delivers more of the right leads, not just more traffic
Builds long-term value across SEO, paid search, and social
Ready to see results like this?
Let’s talk about how we can help your business grow.
Related Work
LifeCare
Strategy | SEO | Google Ads
LifeCare’s website relaunch didn’t just protect rankings - it unlocked over 50% real growth.
Advance Build
SEO | Google Ads | Meta Ads
A performance-led digital strategy drove over 80% traffic growth and higher-quality leads.
Duke of Marlborough
Website Design and Development
Built to captivate. Built to immerse. Built to honour the legacy and elevate the digital experience.
Getting Started
Colab Marketing began with a simple goal: help businesses grow and connect with their customers.
Our team combines trusted experience with fresh energy, creating a place where smart ideas spark real change. If you want a marketing partner who’s invested in your results, we’d love to talk about where you’re heading.
